OR: 1 Outreach/Coordination with Other Agencies (New)

Effective Date: 07/97 Downloads: PDF Version    Revised Date: 02/17


Local agencies are required to develop and implement a plan for outreach with an emphasis on reaching and enrolling eligible women in the early months of pregnancy, immigrants, migrants, homeless, foster care-givers and minorities.



Local agencies will describe activities planned to notify potentially eligible persons of availability of WIC services within the Outreach Section of their Local Agency Nutrition Services Plan (LANSP). Such activities must include outreach to minorities, women, the homeless, foster care givers, and grassroots organizations, to the extent that such organizations are located in the area. All local agencies should contact homeless institutions on an annual basis and monitor on a periodic basis to ensure continued compliance with these procedures:

(A)  The homeless facility does not accrue financial or in-kind benefit from a person’s participation in the Program, e.g., by reducing its expenditures for food service because its residents are receiving WIC foods

(B)  Foods provided by the WIC Program are not subsumed into a communal food service, but are available exclusively to the WIC participant for whom they were issued

(C)  The homeless facility places no constraints on the ability of the participant to partake of the supplemental foods, nutrition education and breastfeeding support available under the Program

(D)  The Shelter has adequate and safe storage for WIC Foods

The local WIC agency shall contact the homeless facility, shelter, or institution on an annual basis to ensure compliance with the above conditions. (See Homeless Facility, Shelter or Institution Agreement- Appendix OR-C Homeless Form) The facility must agree to comply with the terms of the Homeless Facility, Shelter or Institution Agreement by signing and returning the Agreement to the local WIC agency. The completed Agreement must be kept on file at the local agency.

When a homeless institution is found to be non-compliant, all participants shall be referred to alternative compliant institution in the area when available. The Nutrition Services Plan will be updated on an annual basis and submitted to the State Office annually by the deadlines requested.

Documentation of all outreach activities will be recorded on the “Outreach Log”, including dates and materials used. Logs will be maintained at the local agency and be made available during monitoring.

At a minimum, the outreach plan as part of the LANSP should include;

  • Announcements, articles and/or appearances about WIC in local radio, television, and/or newspapers on an annual basis.
  • Information distributed to offices and organizations that deal with significant numbers of potentially eligible persons, including health and medical organizations, grassroots organizations, hospitals and clinics, welfare and unemployment offices, social service agencies, farmworker organizations, Indian tribal organizations, organizations and agencies serving homeless individuals, and religious and community organizations in low-income areas, at least quarterly. However, monthly outreach is seen as a best practice recommendation.
  • Staff member completing the outreach.

At a minimum, outreach materials will;

  • Include the full USDA non-discrimination statement whenever possible.
  • Include the location of the local WIC Program and a phone number.
  • Be provided in an appropriate language in areas where a substantial number of persons are non-English speaking.


The following list includes, but is not limited to, organizations and agencies that deal with potentially eligible persons. Local agencies should compile a listing of organizations and agencies in their specific area as well.

  • Early Head Start
  • Family Planning/Planned Parenthood
  • Alcohol/Drug Abuse
  • Center for Health and Learning
  • Child Abuse Counseling
  • Immunization Clinics
  • Prenatal Care Clinics
  • Well Child Care Clinics
  • EPSDT – (Early Periodic Screening, Diagnosis and Treatment)
  • EFNEP – (Expanded Food and Nutrition Education Project)
  • Community Health Nurse
  • Welfare Office – State and County
  • Salvation Army
  • Local Newspapers
  • Unemployment Office
  • Social Service Agencies
  • Farmworker Organizations
  • Religious Organizations – Local Churches
  • Community Organizations-Community Action Agencies
  • Dental Clinic
  • Early Intervention Services
  • F.I.S.H. Program/Food Bank
  • SNAP (Supplemental Nutrition Assistance Program)
  • Catholic Welfare
  • Local Physicians – Pediatricians, ObGyn, Family/General Practitioners
  • Local Hospitals
  • Minority-serving Organizations
  • Probation Office
  • La Leche League
  • Suicide Prevention/Crisis Intervention Centers
  • Red Cross
  • Legal Services
  • Community-based organizations
  • Center for Behavioral Health Services
  • Nevada Treatment Center
  • Barbara Greenspuns’ Women’s Care Center
  • Domestic Violence-Safe House
  • University of Nevada Cooperative Extension offices
  • Nevada Check Up

Common gathering places to leave posters such as:

  • Laundromats
  • Stores
  • Libraries
  • Recreation Halls
  • Community Swimming Pools
  • Banks
  • Bus Stops
  • Schools
  • Mall
  • Doctors Offices

Local agencies operating a maximum caseload are not exempt from outreach. Outreach activities should then be targeted towards persons who are at high risk