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WIC Breastfeeding Support- Healthcare Provider Toolkit

Healthcare Provider Toolkit

What is WIC?

The Supplemental Nutrition Program for Women, Infants and Children, commonly known as WIC, is one of the nation’s most successful public health programs to date.  Since 1972, WIC has provided healthy food, nutrition education, and referrals to income-eligible pregnant, postpartum, and breastfeeding women, infants, and children up to 5 years of age.  Participation in WIC has resulted in healthier pregnancies and improved birth outcomes for women, infants, and children.

The Nevada WIC program serves low-income to moderately low-income Nevada families who earn up to 185% of the Federal Poverty Level.  Families who participate in Medicaid, the Supplemental Nutrition Assistance Program (SNAP), or Temporary Assistance for Needy Families (TANF) are automatically eligible to participate in the WIC program.  Many of these families do not realize they qualify for WIC. Families can find out more by calling 1-800-863-8942 or visiting

WIC Breastfeeding Support

WIC participants know that breastfeeding is best for their infant but often lack the support, resources, or knowledge to successfully initiate or to continue to breastfeed when challenges arise.  WIC provides breastfeeding education, lactation support, and breast pump supplies at no cost to support WIC participants to meet their breastfeeding goals.  The WIC food package also provides additional healthy foods to breastfeeding women such as fish, whole grains, and dairy, to encourage participants to exclusively breastfeed.  For an interactive breastfeeding support education resource, please visit WIC Breastfeeding Support at

WIC Breastfeeding Support Healthcare Provider Outreach Toolkit

Nevada WIC received a special grant to promote the USDA’s new interactive resource, WIC Breastfeeding Support (  Nevada WIC is sharing outreach materials, WIC Breastfeeding Support Referral Pads, and posters with Nevada Healthcare Providers to provide additional resources and information to breastfeeding patients to help them meet their breastfeeding goals, even when challenges arise.    If you or your organization are interesting in receiving these materials, please complete the request form below.  Note, materials are available in both English and Spanish; links to examples of the materials may be found below. These materials will be distributed on a first come basis and we may run out of some of the items requested. We will contact you if we do not have enough to fulfill your request at this time.

Outreach Materials for Patients Include:

For Providers:

WIC Breastfeeding Support Posters, Various as Selected by WIC Staff (English/Spanish)

Request WIC Breastfeeding Support Outreach Materials

Request WIC Breastfeeding Support outreach materials for use at your health organization by completing the form below. Please note you may be surveyed for feedback on the outreach materials provided. Thank you!